From HBO Max, to Max andback to HBO Max again. The "new-ish name" is causing social media and the streaming service itself to poke fun at the "plot twist." Warner Bros. Discovery, the parent company of HBO's streaming service known for popular shows from "The Last of Us" to "Game of Thrones," announced May 14 that it's reverting the service's moniker from "Max" back to its original name: HBO Max. The change is expected to occur this summer. "Max is becoming HBO Max!" the streaming service said. The company told advertisers in New York that the name change, which is set to officially take place this summer, aims to better meet consumers' needs. Streaming déjà vu:Max is going back to the name HBO Max While the reason behind the name change may be business-driven, Max couldn't help but joke about reverting to HBO Max inseveral X posts. "What do we think?" one of thestreaming service's social media posts, which included a meme from the HBO show "Veep," said. What do we think?pic.twitter.com/vafh1bQ7fv — Max (@StreamOnMax)May 14, 2025 In aseparate X post, Max shared a GIF of another HBO show, "True Detective," which includes actor Matthew McConaughey's character (Detective Rustin "Rust" Cohle) saying, "Everything we've ever done or will do we're gonna do over and over and over again." The caption for the post reads: "Explaining to my friends I work at HBO Max again." Explaining to my friends I work at HBO Max again.pic.twitter.com/NSJFrNXrm3 — Max (@StreamOnMax)May 14, 2025 AnotherX postfrom Max referenced the recent papal conclave, with the streaming service writing: "BREAKING: White smoke was seen coming from the Warner Bros. water tower. A new brand has been chosen." BREAKING: White smoke was seen coming from the Warner Bros. water tower. A new brand has been chosen.pic.twitter.com/DOC8LIWR4x — Max (@StreamOnMax)May 14, 2025 Some users joked about how much time was spent deliberating over the name change. It makes me wanna die thinking how many meetings were held about this one decisionhttps://t.co/kpFkCE3CiW — caitie delaney (@caitiedelaney)May 14, 2025 How many meetings?pic.twitter.com/3hJ3fhdz4i — Hilaria Alexander (@hilarialexander)May 14, 2025 Max couldn't have all the fun, as social media users commented on the name change, with some saying they didn't even know the streaming service was changed from HBO Max to Max in April 2023. I never stopped calling it HBO Maxhttps://t.co/rZYTsAnnd5pic.twitter.com/QtWa7DsJZQ — Chubs (@Edwardboutique)May 14, 2025 me explaining how HBO went from HBO Now to HBO Go to HBO Max to Max then back to HBO Maxpic.twitter.com/H6751it1Xc — Spencer Barrett (@spencerbarrett)May 14, 2025 HBO to HBO Max to Max and back to HBO Maxpic.twitter.com/CiHMy98C6t — Candice Frederick (@ReelTalker)May 14, 2025 I don't care if it's HBO Max, HBO Go, Max, or MaxGo.As long as every single show and movie shows this beforehand.pic.twitter.com/NMeUbZtuMr — Matt Palmer (@mattpalmer1978)May 14, 2025 - HBO to HBO Max- HBO Max to Max- Max to HBO Maxme at HBO Max Max HBO Max HQ:https://t.co/E68RuWTDCIpic.twitter.com/sJcdUDuFVa — Sassington, M.C. (@MissSassbox)May 14, 2025 Max vs. HBO Maxpic.twitter.com/CctA3C0FlV — Scott Gustin (@ScottGustin)May 14, 2025 can we bring him back toohttps://t.co/dXGPawVNgepic.twitter.com/4wfKYKAEcp — The Last of Us (@TheLastofUsHBO)May 14, 2025 "out there it's HBO Max, but in this house it's HBO"pic.twitter.com/QdnnB12tT8 — Kevin Finnerty (@timeimmemorial_)May 14, 2025 Can't wait until HBO MAX just goes back to being HBO — Tate Frazier (@tatefrazier)May 14, 2025 HBO Max changing to Max and now changing back to HBO Maxpic.twitter.com/ZJ6XfVkuSj — Ian Hartitz (@Ihartitz)May 14, 2025 HBO Go ➡️ HBO Max ➡️ Max ↩️ HBO Maxhttps://t.co/esga08Y2Fhpic.twitter.com/gRGh6rqELQ — Mostly Eagles Tweets (@MostlyEagles)May 14, 2025 I never deleted the HBO MAX app. 🙃pic.twitter.com/JrOOvwKLXP — Kenny Miles (@TheKennyMiles)May 14, 2025 Contributing: Kelly Lawler, USA TODAY This article originally appeared on USA TODAY:Social media reacts as streamer Max changes back to HBO Max